# Second search-platform test and import acceptance

- Offer and specific Microsoft demand question:
- Google baseline scope; own-brand/generic mix:
- Account identity, currencies, time zones and common reporting window:
- Maximum risk spend and management/sales capacity:
- Imported campaigns and configured statuses:
- Budgets, bids, locations, language and actual network settings reviewed:
- Ad text, destination, parameters and enquiry journey tested:
- Conversion actions/goals mapped to the same business outcome:
- UET and relevant goal acceptance check:
- Unsupported/transformed settings and import warnings:
- Recurring import schedule and source of future configuration:
- Customer cohort, cutoff, new/returning rule and deduplication:
- Metrics available from connector versus manual platform exports:
- Review owner, exposure limit and next decision:

An import is not a launch approval. The cheaper-click scenario is fictional. Compare full acquisition costs and state an inconclusive result when useful outcome volume is insufficient.