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Variafy Watchdog

Get alerts for Meta ad account problems

Watchdog monitors your connected Facebook and Instagram ad accounts. Get an email when a payment fails, active campaigns stop spending or daily spend jumps. Each alert gives you a question to ask in your AI assistant.

Access by invitation.

What a Watchdog email can tell you

These examples use fictional ad accounts and USD amounts.

Example email · Billing

Payment failed during the grace period

Meta shows that a payment failed and the ad account is in its grace period. Ads can still run while you fix the payment.

Ask your assistant “Show my ad account status and how to update its payment method in Meta.”

Example email · Delivery

Active campaigns stopped spending

Two campaigns are active. The account spent $0 yesterday and has no impressions today. It spent money on the same weekday last week.

Ask your assistant “Check why my active campaigns stopped delivering and what I should check first.”

Example email · Spend

Yesterday’s spend jumped

Yesterday cost $200. A typical day with delivery in the previous week cost about $100.

Ask your assistant “Compare yesterday with the previous week by campaign and show what drove the increase.”

What triggers an alert and when

Payment failed
Watchdog reads the account status Meta reports. It can flag a failed payment when Meta reports a grace period. Manage cards and outstanding balances in Meta’s Billing & payments. How to fix a failed payment.
Spend stopped
Watchdog looks for active campaigns, no spend yesterday and no impressions today. It checks that the account spent money on the same weekday last week and has enough recent activity to compare. What to check when ads stop spending.
Spend jumped
Watchdog compares spend from the last complete day with recent days that had delivery. It flags spend at or above 2× the usual amount once it has enough recent data.

Watchdog checks connected Meta ad accounts every 15 minutes and emails people who can approve changes. It groups findings that need attention and sends updates at most once every 60 minutes per workspace. Read the guide to Meta’s own notifications and rules.

Try Watchdog on your Meta ad account

Once invited to the free beta, connect your Meta ad account to start checks. Review findings in your inbox, the Variafy console or your assistant. Ad changes require your approval.