Free tools
Free ad tools and calculators
Find the next check when ads stop spending, match CRM payments to ads, build tracking links, work out ad costs or preview creative. Open any tool and use it in your browser.
Diagnose delivery
Meta Ads delivery troubleshooter
Choose the symptoms you see and find the next screen to check for billing, restrictions, ad review, schedule or reporting.
Example. Active campaigns with zero impressions → check the affected level and account warnings.
Track ads and CRM payments
Meta Ads attribution checker
Compares ad IDs in a Meta Ads CSV with a CRM payments CSV. Counts matched, missing and unmatched payment rows without uploading the files.
Example. Two demo CSVs → 72 matched payments, 18 missing IDs and 10 unmatched.
UTM builder and checker for Meta ads
Builds the URL parameters string for Meta ads with dynamic parameters and checks a tagged link for mistakes that break reports.
Example. A Meta ad link → a tracking template that preserves the ad ID.
UTM builder for every ad platform
Builds UTM tags with the macros of Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn and Pinterest, names the field to paste them into, shows the GA4 channel, tags links in bulk and checks a tagged link.
Example. A Google Ads landing page → a tagged link and its expected GA4 channel.
Calculate costs and test results
Break-even ROAS and cost per lead calculator
Works out break-even ROAS, the most you can pay per lead and per sale, and the ROAS to expect in Ads Manager while sales are still arriving.
Example. A 40% margin → 2.5× break-even ROAS before other costs.
CPM, CPC, CTR and CPA calculator
Fills in CPM, CPC, CTR, conversion rate, CPA and ROAS from any numbers you know, flags numbers that contradict each other, solves for the CTR or CPM a target CPA needs and splits a change in CPA between two periods.
Example. 100 clicks and $50 spend → $0.50 CPC.
A/B test calculator for ads
Works out how many impressions, clicks or leads each ad needs and how many days your budget buys, then tests whether a finished ad test has a significant winner.
Example. Baseline and target lift → sample size per variant.
LTV:CAC and payback calculator by channel
Calculates paid and fully loaded CAC, 12-month LTV on margin, LTV:CAC, payback month, ROAS and ROI for up to four ad channels of a business that sells after a lead.
Example. Customer margin and acquisition cost → payback by channel.
Preview ad creative
Meta ad crop and safe zone preview
Shows how an image crops in each Facebook and Instagram placement and what the safe zones cover. The image never leaves your browser.
Example. A portrait image → crop and safe-zone preview for Reels and Stories.
Ad mockup generator for Facebook and Instagram
Draws a neutral mockup of a Facebook Feed, Instagram Feed, Stories, Reels or carousel ad from your image and text and saves it as PNG; the image never leaves your browser.
Example. An image and ad copy → Facebook Feed mockup you can save as PNG.
Ad mockup generator for Instagram
Draws a neutral mockup of an Instagram Feed, carousel, Stories or Reels ad from your image or video and text, saves a PNG and an approval sheet; files never leave your browser.
Example. Carousel cards → Instagram preview and approval sheet.
Set up an AI assistant
Google Ads MCP server config generator
Generates the configuration for Google’s official Google Ads MCP server in Claude Desktop, Claude Code, Gemini CLI, Cursor, VS Code, Codex and Antigravity, locally or on Cloud Run, and explains common errors.
Example. Claude Code and a hosting choice → config for Google’s Ads MCP server.
Meta Ads MCP tool finder
Searchable list of the 86 tools Meta documents for its ads MCP server: what each reads or changes, and which Business Suite rule can block it.
Example. Search “budget” → documented Meta tools that read or change it.
Test missing IDs and export problems with 12 fictional CSV pairs in the attribution test lab.
Using Variafy with an assistant? See the full list of product operations.