Connect ad results with CRM payments, spot spend without results and get account alerts in the AI assistant you already use. Built for people who run ads for courses, clinics, local services and other businesses that sell through leads.
Works with Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe.
Gemini custom apps are available only to some accounts and regions. See connection options →
These examples use demo data in USD. No real ad account is connected and no changes are applied.
Two ad sets spent $168 over the last 7 days without a recorded purchase. I have prepared a proposal to pause them. Review the dates and results before deciding.
Illustrative demo. Join the beta to try your own questions.
Every Meta ad change starts with a preview and requires confirmation. The account owner can require signed-in approval for any increase in spend.
Match ad results with CRM payments and lead stages. Connect your CRM — Pipedrive, HubSpot, Salesforce, Zoho CRM, Kommo, Bitrix24, HighLevel, Close, Freshsales or ActiveCampaign — link a Google Sheet or upload an export with ad tags. See which ads bring paid and qualified leads. Payments we cannot match are shown separately.
Which campaigns bring payments, not just leads?
The watchdog checks connected Meta accounts every 15 minutes for account and delivery problems. Get email alerts for findings that need attention, at most once an hour. Set your own monitors for the numbers that matter to you.
Email me when a campaign’s cost per lead is above $50 for two days in a row.
Schedule a daily or weekly email with spend, results and open findings, at the time and in the time zone you choose. Daily advice for Meta ads, with the evidence behind each suggestion. You can turn it off.
Email me a daily brief at 9:00 in my time zone.
Ask about performance or prepare a Meta ad change in your assistant. See what would change, which account it affects and whether spend can grow. Confirm before it runs, then review the record in your console.
Show me what will change before you apply it.
Read advertising results and website performance in one conversation. Capabilities differ by platform.
Read and analyze results, check account problems and prepare ad changes with a preview and confirmation.
Closed beta · App review in progressRead, analyze and monitor results. Monitors are Variafy settings; Variafy does not change Google Ads.
Reading and analysisRead account and campaign performance.
Read-onlyRead account and campaign performance.
Read-onlyRead website and conversion reports.
Read-onlyRead search performance and site information.
Read-onlyAvailability depends on your invitation, connected accounts and platform permissions. Connecting Variafy does not give it more access than you grant. See supported operations →
Tell us what you advertise and which assistant you use. We will email you when we can offer access. There is no promised launch date.
After your invitation, sign in and follow Start in the console. You choose which accounts and permissions to share.
Use the server address below and the instructions for your assistant. You need a Variafy account first.
Ask about last week’s spend, results or paying customers. If you want a Meta ad change, review the preview and confirm it before it runs.
Every assistant uses the same server address. Choose yours for the setup steps. New here? Join the free beta first.
Claude shows a warning for any connector opened from a link — check that the address is www.variafy.com/mcp.
On Team and Enterprise plans, an owner adds the connector for the organization. See the full instructions if your menus differ.
Business, Enterprise and Edu workspaces may require an admin to add the connection or grant permission. ChatGPT may also ask you to confirm a tool call.
claude mcp add --scope user --transport http variafy https://www.variafy.com/mcp --header "Authorization: Bearer sk_live_YOUR_TOKEN"
~/.cursor/mcp.json with your token:{
"mcpServers": {
"variafy": {
"url": "https://www.variafy.com/mcp",
"headers": {
"Authorization": "Bearer sk_live_YOUR_TOKEN"
}
}
}
}Tested on Grok’s free plan.
Tested on the free plan. Vibe may also ask you to approve its tool call.
Google offers custom apps only to some accounts and regions. These steps follow Google’s documentation; we have not tested this connection ourselves.
Use the same server address. Some assistants sign in with Variafy; others need the token from your console. Follow the instructions for your client.
Variafy cannot guarantee ad results, predict an account restriction or reverse a platform’s decision.
For business owners, marketers and freelancers who run their own ads and want to try Variafy with real account data.
3 accounts per platform · 300 counted changes a month
Reply to any Variafy email to tell us what helped and what is missing.
During Meta app review, we add each beta user to our Meta app as a tester — you accept the invite in your Facebook account. Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console work right after your invitation.
Joining the list does not connect an ad account or start a payment.
We will tell you about post-beta pricing before paid access begins.
Practical guides you can use without a Variafy account. Variafy cannot remove a restriction or fix a payment card for you.
Access is by invitation. During Meta app review, we add each beta user to our Meta app as a tester — you accept the invite in your Facebook account. Google Ads, Microsoft Advertising, LinkedIn Ads, GA4 and Search Console work right after your invitation. We will email you when your access is ready. We are not promising a launch date.
Meta ad changes start with a preview and require confirmation. By default, you can confirm from the chat. The owner can require a signed-in person to approve any increase in spend. Google Ads and the other listed platforms are available for reading and analysis.
No. You can start with ad results and account checks. To compare ads with actual payments or qualified leads, connect a CRM (Pipedrive, HubSpot, Salesforce, Zoho CRM, Kommo, Bitrix24, HighLevel, Close, Freshsales or ActiveCampaign), link a Google Sheet or upload an export with ad tags.
We will tell you about post-beta pricing before paid access begins.
Try it free during beta, ask your own questions and tell us where it falls short. Start with your email, what you advertise and the assistant you use.
Join the free betaWe will email you when your access is ready. Already invited? Sign in.